You may have heard of SEO. But how about combining it with clever strategies to help take your business into the level that you have yet to reach. We’re here to explain how you can implement such strategies. Keep reading.
Are you familiar with SEO?
SEO or Search Engine Optimization is the process of increasing the quality and the number of visitors (traffic) by increasing the ranking placement on the search results page of search engines like Google, Yahoo, Bing, etc.
SEO presents vast benefits to your business because it helps your business create a fast, powerful, and user-friendly website that ranks higher in the search engine results page also, getting more potential customers and boost better conversion rates comparatively, which build brand awareness and gets people to start to trust in your business.
Here are some trends and techniques that can help drive traffic to your website:
Welcome to Mobile’s Era
Nowadays, the number of mobile internet users is increasingly more than desktop users and we predict that in the future, all internet users will access the internet through their mobile devices. So, if you are running a website, then it should be responsive to desktops as well as on mobile devices.
Quick Page Loading is the Best
Page loading speed is important to websites for first-time users as it makes up the majority of the user experience. Newer websites or developed websites are more likely to perform better in terms of ranking than the ones that load slowly.
More Video Content, Bring More Customers
In 2020, to improve the conversion rate, you should include video content into your SEO strategy because of the growing number of social media, smartphones, and the preference of consuming video content is more important than ever before.
Next, Let’s combine SEO with the strategies together by following these:
Dive into the keywords
Everything you type into Google or other search engines, there are many keywords that customers will see when they start typing the next letter. A good example would be Google Suggest, it will show the list of suggestions that the majority of users are searching for that specific topic. For checking the keyword search volume and competition levels, these are keyword tools that we recommend – SEMrush or Ubersuggest.
Top-rank search on Google’s First page
After finding keywords that you are interested in, you can check the competition rate. To do so, you input your keyword search then look at the first page of the results. For example, let’s search “fashion shoes.” The search is more likely to return well-known brands more than a smaller or unknown brand as they have established their keywords through numerous channels and are likely to have been around for a longer period of time.
A tool for checking who the biggest brand in your industry is – Ahrefs’ Keywords Explorer, can show you the Domain Rating (DR) column in the Search Engine Results Page (SERP) overview section, which shows as a list of brands and rate them from zero to one hundred. If the brand is popular and well-known, the rate of DR will be higher.
Unique or Develop
Unique: Creating content that is totally different to help it stand out. From using “5 ways to….” changes to “ an ultimate guide to…” would be better for creating the differences and it helps to increase the number of shares, comments, and also the backlinks
Develop: Develop the topic content and better than the current that has on the SEO. 10 tools to…. change to 100-200 tools to… or the complete list of SEO tools to make your post rank higher. More work means you can reap more rewards.
Bringing back to you
Backlinks link your website to other websites. Your websites will receive votes then the votes will be subsequently ranked by Google and other search engines. Backlinks are important tools that make the search engines show that your content is valuable, useful, and credible.
A matched keyword with your needs
If you want your content to be on the first page of the search engine. You have to start thinking about what your customers would search. Always consider relevance to the keyword that is matched with your content and search intent of your users, then you will see an improvement in your results.
We hope that this article can help you to develop and boost up your website to achieve top-rankings SEO in your business industry.
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