A few years ago, creating social media posts was considered the most up-to-date digital marketing strategy. However, in this year, it might not be enough to just post content online. You’ll also need to serve your customers with personalized content and interact with them in order to follow the latest trends. There are many businesses who aren’t aware of these new trends and still stick to the same old ones.
That’s why we’re going to tell you 7 digital marketing trends in 2019 that we’ve observed from having provided our customers with online marketing services in Bangkok, Thailand for many years.
1. OMNICHANNEL MARKETING
Previously, multichannel marketing was created to enable consumers to get in touch with businesses through numerous ways. But today, multichannel marketing is getting obsolete as omnichannel marketing has been introduced.
Omnichannel marketing is similar to multichannel marketing in the way that both types of marketing offer your customers several channels to get in touch with your business.
The difference between these two types of marketing is that in omnichannel marketing, the channels you offer to your customers are connected with each other, while those in multichannel marketing are not.
That’s why omnichannel marketing gives your customers a better experience as it allows smooth communication between your business and your customers no matter what channel they use.
2. ARTIFICIAL INTELLIGENCE
AI can do so many things in marketing including powering customer segmentation, retargeting, push notifications, click tracking, and many more. But in this year, it is mostly used for content marketing. That’s why a lot of people are reading articles written by AI whether they’re aware of it or not. And in the future, most content on the internet will be written by AI. Despite the fact, AI isn’t going to take over content writers’ job since it’s only good at creating news briefs and initial reports but it’s not capable of creating well-written inbound content which requires personality and authenticity and needs to be written by humans.
Nowadays, if you visit a business website, mobile app, or social media newsfeed, you’ll often see a chatbot on them. Chatbots can answer frequently asked questions, make basic conversations with the visitors, and help them do uncomplicated tasks almost as good as humans can. But more importantly, they are cheaper and faster than humans. That’s why many websites have replaced human customer support representatives with chatbots.
4. PROGRAMMATIC ADVERTISING
Programmatic advertising is an advertising method that uses AI to purchase and place advertisements according to targeting algorithms. This means of advertising has been popular for quite some time and it’s getting used by more and more businesses. Why? It’s because, unlike traditional advertising, programmatic advertising can happen in real time. That gives an advantage to the advertisers. But what decides whether advertisers succeed or not is how they use this advantage. Programmatic advertising depends on a mixture of automation, technical expertise, and big data.
Marketing personalization has many advantages including more brand loyalty, better customer experiences, more revenue, brand consistency, and cross-channel selling chances. Personalized marketing methods such as writing customers’ names on Starbucks cups or giving shout-outs in videos can also win customers’ hearts since they love to be recognized by their beloved brands.
Personalization is evolving because of marketing automation and other technologies. In the near future, it will be able to do so many more such as personalizing product recommendations, social media messages, or web content.
6. VIDEO MARKETING
Video has been an important marketing tool for big companies for a while. However, the way they use it is changing. In 2020, more than 85% of all internet traffic in the US will occur on video sites and most of the videos will be uploaded by individuals instead of brands and companies.
One of the things that a lot of businesses worry about is the production of the videos. They want their videos to look like a Hollywood movie. However, what people want from a video is good and entertaining content, not a flashy production.
Below are some types of videos you can use for marketing purposes in 2019.
- Tutorial videos
- Product reviews
- Influencer interviews
- Customer testimonials
- Behind the scenes videos
- Company culture videos
- Event videos
Even though good content is what people want from a video, you should never forget the importance of video production since it can affect the attractiveness of your video. If there is anything you find difficult to do during the video production process such as creating a storyboard or looking for a filming location, hiring a professional in Bangkok to take care of these burdens is a good solution.
7. MODERN SEO
Since the ‘PageSpeed’ update was launched last year by Google, search results on Google have been shown according to websites’ loading speeds. Fast websites are shown before slow websites. This gives small businesses a trouble since they may have limited web development resources. That’s why small businesses should consider upgrading their website if they don’t want to get outrun by their competitors.
If you don’t know how to make your site faster, check out some easy ways to do it here.
Apart from that, people have changed the way they search. More and more people are using their smartphones to surf the internet. Therefore, making your website mobile-friendly is highly recommended.
Moreover, local search have become vital as almost half of all Google searches are local. Consequently, businesses whose target customers are local should give much importance to their local SEO strategy.
Facing troubles in optimizing your website for SEO? Having a web development company in Bangkok do it for you is a good way out.
Digital marketing has undoubtedly become the best way of marketing since it’s quick, effective, and not expensive. Most businesses nowadays use digital marketing as the main means of marketing. Meanwhile, digital marketing trends are changing rapidly. That’s why every business whether big or small should invest in digital marketing and keep up with the latest trends in order to compete with other businesses.